Apple’s 3-meter Thunderbolt 4 cable for AU$249 is the only game in town

If you want a 10-foot cable, start saving.

Apple gets a lot of flack from fans, haters, and everyone in-between for its prices on its cables. But in some instances, you don't have a choice but to get Apple's offering, like with its latest cable, a 3-meter (10-foot) Thunderbolt 4 Pro Cable. It sells for US$159 (AU$249) – yes, I heard you exclaim, It sells for WHAT?! all the way over in my San Francisco office–but it's the only cable of its kind.